Microimage Mobile Media unveils latest version of flagship radio automation solution in Singapore
View(s):Microimage Mobile Media recently shared its vision for the future of radio broadcasting at Broadcast Asia 2016 in Singapore. The latest version of the flagship radio automation solution mStudio offers radio broadcasters the capability to redefine the way radio is experienced by listeners. The new version takes radio to a distinctive level by enabling broadcasters to do simulcast both audio/video combined, the company said in a media release. “Radio listeners can experience radio like never before with the ability to watch live video broadcast with interaction using their smart mobile devices. BroadcastAsia is the largest annual broadcast technology show in Asia where the event is targeted towards pro-audio, film and broadcast industry.
The event is coupled with CommunicAsia conference and exhibition which takes place in Marina Bay Sands in Singapore,” it said. Microimage Mobile Media’s latest version mStudio brings Visual, Mobile and Social capabilities to radio broadcasters. “We are absolutely thrilled to announce our latest mStudio release which is designed to redefine the radio listener experience” said Harsha Purasinghe, CEO of Microimage Mobile Media. “mStudio 3.0 offers an array of functionalities not only to listener’s experience of the station but to advertisers as well. The latest version also allows stations to offer a new dimension in radio advertising by offering a unique product to all their clients.”
Originally unveiled in 2004, mStudio is perhaps Asia’s first comprehensive radio broadcast automation platform. Since then the product has grown from strength to strength where it’s deployed with a number of Asian radio stations in Sri Lanka, Malaysia and in Brunei. The client portfolio of Microimage Mobile Media consists of some of the renowned broadcast and media players in Asia, namely: RTM-Malaysia (Malaysia’s National TV/Radio Broadcaster), DST-Kristal FM Brunei, SLBC, ITN, ABC Radio Networks, MBC Radio Networks, EAP, Dialog TV and SLT PeoTV – Sri Lanka.