Roses bloom amidst Lux fragrance
A wonderful garden atmosphere with the perfume similar to a multitude of roses, a rose wall and white picket fence with green vines trailing over it was the first glimpse of what was in store for all those who attended the House of Lux reception held at the Grand Ballroom of the Hilton Colombo on June 20.
Lux was first introduced to Sri Lanka in 1931 and fast established itself as the leading beauty soap brand in the Sri Lankan soap market.The latest Lux soaps both pink and white are infused with Floral Fusion oil.
Film stars Sabeetha Perera and Yashoda Wimaladharma were invited on stage and felicitated for being former Lux Stars. “Lux keeps pushing what’s impossible and tonight, the Lux journey continues. We’ve reimagined fragrance as not just a facet of beauty but beauty itself,” said Director Marketing – Personal Care for Unilever Sri Lanka, Sharmila Bandara at the ceremony.
As invitees walked through a specially designed arch they were able to experience an interactive pathway, which was animated to have roses bloom when they walked on it. The hall was set up with a 50-foot stage in a beautiful garden setting. Inside the ballroom there were three zones for invitees to experience.
The Soft Touch Zone, which represented the pink bar of Lux soap completed the section with a beverage and table of sweets, where invitees could experience the fragrance while sampling sweet delicacies.The Silk Sensation Zone was built around a winter tree evoking the fragrance of the white Lux soap and here too invitees were able to experience the fragrance first hand.The Hologram Zone was a first time fragrance experience where invitees were able to walk into a hologram in which roses were projected around them creating a 3D viewing experience.
