Father’s day video by AIA Insurance goes viral
View(s):A video by AIA Insurance has gone viral logging over 5500 views on YouTube and almost 115,000 views and 2000 shares on Facebook, in just a week since posting, while continuing to grow in the number of people it engages. ”Though launched for Father’s Day, the messaging on the Video is perennial in nature, resonating with anyone who is or is planning to be a dad,” AIA said in a media release. It said the message is simple and “straight forward; you mean the world to your family and you may not know it, but every little thing you do, goes a long way. Your role in loving and protecting your family is priceless. But have you made sure that they will be protected in future? Start thinking about it- close the protection gap”.
AIA worked with some delightful kids and their mums in arranging a surprise for their dads that left them in tears! Despite accusations of Thathi ‘being lazy’, ‘watching too much TV’ or ‘dancing ballet dressed like a chicken’, you can’t miss the unadulterated adoration the kids have for their fathers and the gratitude they feel for everything he does for the family, the release said. AIA’s Head of Marketing Suren Perera said, ” as the real life company, we believe in helping people get closer to the ones they love the most and this was a touching endeavour in enabling kids to show their dads how much they love them, while giving the fathers the opportunity to realize how important they are to their families.”