Legends lure future Indian tourism boom
View(s):Sri Lanka Tourism invited one of the top Indian regional TV Channels ‘TV9′ in June to create a promotional television documentary targeting regional communities and sates of India, a media release issued by the Sri Lanka Tourism Promotion Bureau (SLTPB) stated. Under this promotional media activity the proposed ‘Ramayana TV Documentary’ will be aired in five different states of India, including Gujarat, Maharashtra, Andra, Thelengana and Karnataka. The Ramayana was an important influence on Hindu life and culture. Like the Mahabharata, the Ramayana is not just a story: it presents the teachings of ancient Hindu interspersing philosophical and ethical elements.
The documentary will be translated into various regional and international languages including Telugu, Kannada, Marathi,Gujarati and English. It will be aired in August, just before one of India’s main religious event called Diwali which will be taking in place on October 30.
Diwali festival commemorates Lord Rama’s return to his kingdom Ayodhya after completing his 14-year exile. The proposed media familiarisation tour has been designed and organised under the SLTPB’s visiting journalist programme and the project covered 20 popular Ramayana sites around the island within 13 days.
Considering the much needed leisure requirements, seeking spirituality on their own cultural roots and most importantly the affordability. Destination Sri Lanka will be a very strong contender to attract many potential outbound Indians, the release said. By broadcasting the ‘Ramayana TV documentary’ just before Dewali, Sri Lanka Tourism expects to increase Indians’ awareness about Sri Lanka and offer a fresh holiday option to take a time off with family during the next holiday season.