Silueta – first company in Sri Lankan apparel industry to get ISO 9001:2015 certification
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From left: Ranesh Handunnethi-COO, Silueta, Surain Senaratne-Management Representative Quality Management Systems, Silueta, Eranga Jayewardene- CEO, Silueta, Suren Fernando-Chief Executive Officer, MAS Intimates with N. Sriram-Country Manager SGS Lanka (Pvt) Ltd.
Silueta (Pvt) Ltd, a subsidiary of MAS Holdings, was awarded the ISO 9001:2015 certification, for the first time in the history of the apparel industry in Sri Lanka. The certification was awarded in recognition of the company’s commitment to ensuring the highest quality in its products. The company, located in the Biyagama Export Processing Zone, started commercial operations in 2004 as a backward integration supplier to support the intimate apparel industry in the region. Today it is a leading moulded bra pad supplier to intimate apparel manufacturers both within MAS as well as other lingerie manufacturers in the region, according to a company media release.
Silueta’s innovation-driven growth plan led to the establishment of the Close Comfort Project (CCP) which uses patented technology for silicone and flock application on garments. Branded ‘Silsoft’, this technology is used in numerous apparel solutions such as customised compression. The technology is part of trend-setting, innovative products for brands such as Victoria Secret, Nike, Marks and Spencer, Triumph, Sloggi, HOM, Berlie and Land’s End. The technology was put to the test by Nike, who used strategically placed silicone panels on the 2011 Rugby World Cup jerseys for England and France to enhance durability and grip.
“Certifications build mutual trust between suppliers and buyers, and become imperative in an industry where speed is everything. It also enhances the organisation’s ability to create more efficient, dynamic and productive internal resource utilisation systems to shape our future,” said Ranesh Handunnethi, COO of Silueta. Chief Executive Officer of Silueta, Eranga Jayewardene, noted, “We have achieved a great milestone in becoming the first in the industry to receive the ISO 9001:2015 certification, confirming our commitment to uphold the highest standards of governance and transparency. This new standard brings quality and continuous improvement into the heart of our business and ensures that quality management is integrated and aligned with the business strategies of our organisation”.