Elephant House to grow in UK market
View(s):Sri Lanka’s iconic Elephant House has signed up with a UK-based bottling facility for the production of 1.5 litre PET plastic variants of Necto, Cream Soda and Orange Barley beverages. Planned to ultimately facilitate increased exports into the European market, this new bottling deal by Sri Lanka’s beverages pioneer immediately targets sustained expansion into key European markets such as Switzerland, France, Italy and Germany. This undertaking will be accomplished with the support of Universal Suppliers Ltd, Elephant House’s official beverages distributor for Europe, according to a company media release.
The new agreement follows more than 13 years of continuous European market growth for Elephant House Beverages, which already exports to UK, Switzerland, France, Germany, Norway, Italy, Belgium, Denmark and the Czech Republic. Additionally, the company’s beverages unit also exports to most countries in the Middle East, as well as even China, India and Korea.” “Europe is the next big step for Elephant House in terms of export growth, and we are gearing up for it by expanding our range of offerings so as to meet our strategic goal of significantly expanding our presence,” said Ceylon Cold Stores PLC Head of Beverages/John Keells Holdings Vice President Daminda Gamlath.