Singer continues to spearhead e-waste collection for greener environment
View(s):The Singer Group, in line with a new government proposal over the disposal of electronic waste, has announced that such waste can be handed over to Singer centres.
In a media release, the group said it’s committed to promoting awareness on responsible electronics disposal, nationwide.
“Our motive to be a driver of positive change in society begins with conducting business responsibly. We want to make recycling electronics as easy as purchasing electronics. Spearheading countrywide e-waste collection we promote environmental stewardship,” said Neminda Karunaratne, Director Human Resources of Singer (Sri Lanka) PLC.
To date the company has led the removal of a significant quantity of e-waste which otherwise would have the potential to cause damage to the environment and the well-being of communities. It annually spends a substantial sum of money in ensuring the e-waste is disposed properly through the approved e-waste disposal companies. Each year the company has increased its capacity of e-waste collected.
Singer said the public can hand over their electronic waste to any Singer Plus, Sisil, Singer Mega branch and Singer service centres island-wide which act as collection stations. Customers can deposit their e-waste at these locations throughout the year.
Singer also understands the importance of providing consumers with convenient opportunities to recycle their old electronics. Thus, customers can also avail themselves of discounted trade-in offers should they wish to dispose of old products.
Singer has partnered the Central Environment Authority (CEA) and approved licensed Waste Management companies to correctly dispose of the e-waste collected. “We see this as an opportunity to engage with customers and our citizens to spread the word about the responsible recycling of e-waste. Providing customers convenient and easy locations to drop off their e-waste, contributes towards a cleaner environment and sets an example as a responsible corporate citizen leading the way,” added Mahesh Wijewardene, Director Sales and Commercial of Singer Sri Lanka.