Celebrating life with Double XL brand
View(s):
Pic by Amila Gamage
It was celebrity chef Koluu who was the face of the Double XL brand when they launched their newly refurbished Double XL store on Duplication Road Colombo 4 with their Live Large campaign. The store also launched a spectacular Red Carpet Collection for the festive season, emphasizing that living large can truly be a celebration of life.
Double XL, was conceptualised by Adhisha Dahanayake, herself a plus size to serve the ‘neglected’ plus size segment. Founding the store in 2010 with the support of her husband Priyan Senarath Gamage and brother Deminthe Dahayanake, Adhisha’s idea was to infuse the key elements of comfort, design and style into quality manufactured apparel. With the complete refurbishment of the store and the new collection, including Double XL’s own labels DXL and ADISHA, she says the reason she chose Koluu as Brand Ambassador is because, “Koluu, a well known personality among Sri Lankans, represents the concept of the plus size which is what Double XL emphasizes.”