CJS 95 years of glamour proves diamonds are forever
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Jacqueline Fernandez models a CJS creation
Unveiling a new collection that embraces the quintessence of the CJS legacy, Colombo Jewellery Stores celebrated 95 years of timeless glamour with Chairman Akram Cassim hosting a glittering event at the CJS flagship store at Alfred House Gardens recently.
While showcasing the 95 designs created specifically for this anniversary, the spotlight fell on three magnificent diamond sets that were modelled during the evening; a leaf design invisible setting diamond collection in white gold holding a 530 marquise and princess cut diamond weighing 21 carats, a pigeon blood red ruby and diamond necklace with a stunning 44 rubies and 20 carats of diamonds in a matching set of earrings of rubies and marquise diamonds in white gold and a V Shape diamond necklace with its 200 marquise, pear and round diamonds and earstuds and bracelet enfolding 12 carat diamonds, all set in white gold.
Recollecting the CJS journey that began in 1922 when his grandfather Thaha Cassim set down his roots in Galle and built a business, Akram Cassim said, “This collection epitomises the legacy that he envisioned, 95 years ago. Diamonds, while they are a girl’s best friend as the saying goes, also hold another title: Diamonds are forever. And it is this that inspired me to give pride of place to diamonds because CJS has built a true legacy that continues to stand the test of time. Each of the 95 pieces is handcrafted to showcase that legacy.
Brand Ambassador for CJS, award winning Bollywood Actress Jacqueline Fernandez enthused, “Jewellery is an art form that reflects the many emotions we go through in life. But when it comes to jewellery from CJS, I find that every design speaks to me straight from the heart.”
