Making headlines 21 years on
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Anusha David
Headlines PR, Sri Lanka’s leading independent public relations agency developing and executing strategic communications campaigns for businesses across a broad range of industries, completed its 21st anniversary recently.
Anusha David, Chairperson of Headlines PR, founded the company in 1995 to deliver a full suite of communications services including corporate reputation management, crises and issues management, stakeholder management, training and media relations, according to a media release issued by the company.
Since its opening, the agency has continued to play a pivotal role in delivering value for clients and has expanded its specialization within core businesses of finance, insurance, consumer products, travel and B2B industries, as well as health and wellness, telecom, IT, transportation, leisure and personal care.
“If Public Relations is about managing reputations, perceptions and establishing good relationships with key stakeholders, it can be considered the key weapon in the armoury of Corporate Communications and Reputation Management,” said Ms. David. “Public Relations crafts the face of every organisation, while working hard towards saving and maintaining an organisation’s reputation and image. As Reputation is the key capital, PR can be considered the most effective element to help coordinate other elements of the communications mix”.
Over the years, Headlines PR has put its creative signature on some of the most forward-thinking PR campaigns that have elevated brand awareness, including Sri Lanka Apparel Brands, Lux, Audi, Peugeot , ICICI and Axis banks of India , Nations Trust Bank, Knorr, Universal Robots, Nawaloka Holdings, Hafele, Mahendra & Mahendra, Ideal Motors, Prima Ceylon, Indian Railways, Piramal Glass, SLT, EZY Holdings, and Credence Genetics among others, as well as the visits of the FIFA Head, the Malaysian Prime Minister, visiting cricket teams and other celebrities. “With the growth of social media, it is now easier and faster than ever for individuals to connect with one another and share their opinions on virtually every topic (and company) imaginable. When a company succeeds in getting their name inserted into a publication of any type through effective PR, then that story lives for perpetuity online, and individuals and companies can share that article and its information with an exponential number of contacts,” she said.