MTI to help South Asia Textiles with a new business plan
View(s):South Asia Textiles Ltd, a leading Sri Lankan textile manufacturer specialised in producing exceptional quality weft knitted fabric and polar fleece, has assigned MTI Consulting to conduct a detailed review of its current position and develop a long term strategic business plan.
This project will also encompass South Asia Textiles’ future direction in terms of achieving significant growth while creating sustainable competitive advantage and maintaining its dominance within the dynamic textile industry, according to a MTI media release.
“Strategically located in close proximity to garment manufacturing units and export processing zones that produces high quality garments to both local and international clients, South Asia Textiles maintains its manufacturing dominance through its ultra-modern manufacturing plant that produces exceptional quality weft knitted fabric. The company also specialises in knitting, dyeing, finishing, printing, brushing, sueding and anti-pin micro/polar fleece fabric for leading global brands such as Victoria Secret, Next, Marks and Spencer, Tesco, Calvin Klein, Decathlon and Adidas. South Asia Textile’s strategic location, attention to detail, superior levels of client servicing and modern technology continues to assure these global giants of a being a credible Sri Lankan source for quality textiles which is in par with international standards and supplied with faster lead times,” the release said.
Pritiv Dorai, Managing Director/CEO of South Asia Textiles Ltd, says that trends in fashion have short life cycles and with the influence of e-commerce and m-commerce, these cycles have become even shorter. Global markets are shrinking and competition is intense, and the total industry is experiencing rapid changes much faster than 5-10 years ago.
“While Sri Lanka has earned reasonable credibility as a producer for quality apparel products, it is being continuously challenged by its regional competitors. Therefore, organisations such as ours need to be aware of these changes, aligned to react and equipped to seize these opportunities profitably,” he said, adding that for this purpose the company sought the expertise of MTI Consulting to assist it in achieving a long term vision.
“In order to guard its competitive position from potential regional threats, South Asia Textiles has understood the importance of responding effectively and profitably to the fast changing dynamics of the industry. As a result, the need to identify and chart its strategic direction becomes essential. With the implementation of this project, the company has opted for a proactive stance and is equipping themselves internally to face the changes and challenges that they may encounter in the future,” said Hilmy Cader, CEO of MTI.