Aitken Spence Travels wins top award at Interactive Media Awards
View(s):Aitken Spence Travels received the ‘Best in Class’ award at the recent Interactive Media Awards (IMA) for its revamped Aitken Spence Holidays website in the Travel and Tourism category.
The ‘Best in Class’ award is the highest honour awarded by the IMA for excellence in planning, execution and overall professionalism. In order to achieve this award, the website passed through a comprehensive judging process, excelling in each of the judging criterion. The laurel is presented to very few websites each year for meeting the required mark, a media release issued by the company said.
The Aitken Spence Holidays unit is the outbound operation of Aitken Spence Travels that provides a comprehensive set of services related to its Sri Lankan travellers.
‘The Interactive Media Awards is an open competitive platform targeted at felicitating individuals and organisations involved in designing, developing, managing, supporting and promoting websites. The awards are judged by an independent committee appointed by Interactive Media Council Inc. (IMC), the hosting organisation of this award,” stated Rajitha Dahanayake CEO of E Marketing Eye, the company responsible for the revamp of the Aitken Spence Holidays web site.
“We pride ourselves on the ability to understand our customers and cater to their exact requirements in the most customer-centric way. In recent years, it has become clear that digital is a necessary medium by which to engage customers and we have wholeheartedly strengthened our efforts in that area.
We are ever prepared to offer our customers an avenue to discover new destinations, personalise it and offer new ideas to make travel plans,” commented Nalin Jayasundera, Managing Director – Aitken Spence Travels.