TAT eyes Sri Lanka with Hayleys Leisure as a partner
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Tourism Authority of Thailand’s regional office in Mumbai, announced the appointment of Hayley’s Leisure Holdings Pvt. Ltd. as their marketing representative for the Sri Lankan market effective January 1, 2017 in keeping with TAT’s renewed focus to energise the marketing and public relations activity in Sri Lanka.The mandate of Hayley’s is to represent Thailand by introducing new marketing concepts and its expertise in public relations in the targeted markets.
The Tourism Authority of Thailand (TAT) was the first organisation in Thailand to be specifically responsible for the promotion of tourism. TAT supplies information and data on tourist areas to the public, publicises Thailand with the intention of encouraging both Thai and international tourists to travel in and around Thailand, conducts studies to set development plans for tourist destinations, and co-operates with and supports the production and development of personnel in the field of tourism.Â
Hayleys Leisure Holdings being a company under the ‘Aviation’ sector of Hayleys, headed by Johann Wijesinghe with over 35 years’ experience in the Leisure and Aviation Sectors, of which more than 20 years were in the Aviation industry at SriLankan Airlines.
Visitor arrivals to Thailand in January – April 2016, totalled 11,682,144, with a growth of 14.12% over the same period of 2015. Visitors from South Asia increased to 459,157 (+8.72%). India topped the list with arrivals of 351,869, up 11.22%. Other SA countries reporting increases were Nepal (+47.95%) and Sri Lanka (+2.38%). In January 2017, there were 219,360 Sri Lankan gone to Thailand.
Ms. Soraya Homchuen, Director of Tourism Authority of Thailand, Mumbai Office said ‘Sri Lanka is an important, growing market for us and we remain committed to our mutual progress and development. With a shared objective to always deliver superior customer value, we believe this partnership will help us grow closer to the Sri Lankan market. She further added, we believe Hayley’s will bring in the dynamism and its expertise needed for to drive the growth in 2017 and beyond’.
 TAT eyes Sri Lanka with Hayleys Leisure as a partner