JAT Holdings synonymous with Sports Sponsorships
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JAT Holdings continued its commitment to the uplift of Sports in the region, as Associate Sponsor of the just concluded Bangladesh vs Sri Lanka Cricket series 2017. JAT Holdings, one of Sri Lanka’s premier organisations in the furnishing and finishing industry, with an impressive portfolio of products has, in the past, sponsored a plethora of Sports events such as Cricket, Rugby, Golf, Tennis, Hockey and Racing, demonstrating its steadfastness and enthusiasm in supporting Sports events at both local and international levels.
“JAT continues to support the advancement of all Sports, as we firmly believe in the mantra that Sports build character and teamwork. We are, therefore, proud to be the sponsor of the Bangladesh-Sri Lanka Test Series, as it affords us the opportunity to be an integral part of a grander scheme, and reach out to all strata of society through an unifying love of Sports; especially the game of Cricket,” affirmed JAT Holdings Managing Director, Aelian Gunawardane.
Earlier this year, JAT reiterated its firm commitment to the support and uplift of Sports in Sri Lanka, by being the sole sponsor of the Tennis Coaching Camp under celebrity coach, Nick Bollettieri. Considered among the “most sought after of all coaches”, Nick Bollettieri is an American trainer who has produced 10 of the world’s most successful Tennis players, all with World No.1 rankings, namely Andre Agassi, Boris Becker, Maria Sharapova, Venus and Serena Williams, Martina Hingis, Jim Courier and Kei Nishikori to name a few.
In 2016, JAT Holdings made its presence felt through a myriad of sponsorships of all the main Sports. Cricket has been in the forefront in the mainstream sponsorships of JAT, with the ‘JAT Paints Cup’ and the Sri Lanka-Australia Test matches in July last year. The brand name JAT, was showcased to an international audience, through ground branding, which was carried out at a variety of international Cricket tournaments such as the Masters Champions League Cricket in Dubai and Sharjah, India-Sri Lanka T20 Cricket Series, and Asia Cricket Cup 2016.