J Walter Thompson Group Sri Lanka expands with Fortune launch
View(s):
Alyna Haji Omar (right) and Sapna Seneviratne.
Ad agency J. Walter Thompson Group, to reflect the growing importance of Sri Lanka globally, has introduced Fortune, a strategically led consultancy which specialises in insight mining, strategy and brand development.
In a media release, CEO of the J. Walter Thompson Group, Sri Lanka, Alyna Haji Omar, said “We are so incredibly excited by Fortune opening here in Sri Lanka as this highlights the organic growth that can occur when there is an eclectic team of people who are all committed to producing stimulating and pioneering solutions. We practice what we preach and are paving the way to address a range of issues faced by brands today, be it positioning, engagement or internal team empowerment. We will provoke and revolutionise the way campaigns will be planned going forward be it digital or offline.”
Director of Planning, Sapna Seneviratne stated that the focus of Fortune is simple: “We believe in providing pioneering solutions for each of our clients from insight to execution and our emphasis will very much be on creating solutions for brands and businesses by pursuing clarity and simplicity in thinking. We are keen to take on complex challenges and create new opportunities for brands to flourish. At the heart of our solutions is the belief that for brands to grow and thrive, we have to be relentlessly relevant”.
The J. Walter Thompson group specialises in creating pioneering solutions that transform brands and businesses and change the world. JWT along with Contract and Fortune offers end to end brand solutions. The group has been in Sri Lanka for over 35 years and handles a diverse portfolio of international and local brands that includes FMCG, healthcare, financial services, telcos, construction fashion, sports, etc.