Who’s afraid of the rain? Not LiCC jeans
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Pix by Indika Handuwala
The April showers are somewhat delayed but even if they do burst through, rain need not be a damper for the Lankan wearer. The Long Island Clothing Company’s (LiCC) newly launched brand of water-proof jeans titled LiCC Liberté promises that your jeans will stay dry as the desert and fashionably so!
“We at LiCC wanted to be the first to launch the water proof jeans, targeting all the bikers in Sri Lanka, to make them ride with freedom and confidence. It is not merely the bikers who will benefit from this fabulous brand but each person who has felt the discomfort of being soaked to the bone in a pair of wet jeans,” said CEO of LiCC, Mr. Yasotharan.
The Fast Lane, Rhythm and Blues, Bohemian Vibes, Dé Sarong, Blazed Blueprints, Coloré Monde, Indigo Grunge, Leather Lore and Prime Melangé are the other segments of the range unveiled at a fashion show in Colombo this week. LiCC Denim Day – JEANERATION was based on the Fast and Furious series and named ‘The Fast Lane!’
“We at LiCC have revolutionised the concept of jeans in Sri Lanka by revamping the styles and trends to suit the modern wearer. Our mantra is to offer chic styles incorporated with maximum comfort. Denim jeans are a must-have in any wardrobe and we specialise in offering the most varied and versatile range through our creative collection,” Yasotharan added.
LiCC is part of the blue chip Hirdaramani Group, with its heritage of over 100 years. The launch fashion show was hosted at the luxurious Hilton Residencies owned by the Group.
