CIM empowers Sri Lankan marketers to take on the digital transformation
View(s):This year’s CIM Sri Lanka Annual conference is themed, ‘Digital Transformation – are you ready?’ and will be held on July 17-18 at the Cinnamon Grand, Colombo.
Paul Smith
The theme this year has been triggered by the understanding of the harsh reality that most businesses are not yet ready for the digital transformation that would disrupt many industries in the long term. Similar sentiments were common about the Internet and social media earlier in the millennium, when these were seen as game-changers that would bring about the biggest challenge to businesses since the industrial revolution, and such speculations have become a reality today, according to a media release issued by CIM Sri Lanka.
At the event, conference participants will be provided the opportunity to delve deeper into the world of digital and be empowered to face the digital marketing challenges of the future.
Paul Smith, keynote speaker at this year’s CIM Conference, is an author, consultant and renowned marketer from the United Kingdom, who currently functions as an advisor and mentor in digital marketing, communications and digital transition.
Graduated from Dublin -Ireland and having earned his MBA from CASS Business School, Mr. Smith more popularly known as PR Smith carries over 10 years’ experience in lecturing, consulting, and is also the founder of a consortium of three universities and an e-learning company specialising in Marketing which has reached out to 63 countries worldwide.
He has said that the forum will help the delegates to understand the need for a quick recess from everyday work inertia and focus on transforming the way they do their marketing, formulating plans to transform their digital marketing through the use of right tools, execution and measures of control.
He will be joined by Michael Rogers of KPMG UK and Jerome Thill -Vice President of SABRE (APAC) who is one of a new breed of emerging thought leaders and consultants in digital transformation.
Mr. Thill is a management consultant in KPMG’s UK practice and primarily specialises in providing tech strategy advice for financial service clients. Passionate about the change technology brings, he also works closely with start-ups helping them to connect with incumbents to collaborate with one another, facilitating the symbiotic relationship between the old and the new.