Emerald and AOD aim to redesign local industry
View(s):Emerald International (Pvt) Ltd, Sri Lanka’s premier menswear brand, recently signed an MOU with the Academy of Design (AOD), Sri Lanka’s pioneer in Design Driven Innovation, to formalise its collaboration.
Speaking on the collaboration, General Manager of Emerald International, Fazni Amanulla said, “In the business of building strong menswear brands in our own manufacturing plants, it is important that we have access to the latest industry insights and knowledge as well as a pool of highly skilled and talented designers. To this end we are very pleased and enthusiastic to collaborate with AOD. Their students represent the very best Sri Lanka has to offer and are the future leaders of our industry.”
Karen MacLeod, Principal of AOD said, “Collaborative live projects with the industry give our young designers a unique insight to brands and is an integral part of the DNA of AOD Fashion. Emerald’s expertise in shirt design and manufacture gives our students hands-on experience and insight in to the world of international design.”
In a joint media release, it was stated that AOD has established itself as the most trusted partner for design led industries in Sri Lanka and abroad. They are also behind some of the most powerful design initiatives in the country, such as Sri Lanka Design Festival, Island Craft Project and www.fashionmarket.lk.
Founded in 1956, Sri Lanka’s top brand in men’s shirts, Emerald says it firmly believes that the Sri Lankan male deserves nothing but the best and focuses on quality, reliability, and innovation to create shirts that meet its own exacting standards. With noted international designer Arun Kumar Tiwari spearheading product design, its ISO 9001 certified production units manufacture a diverse range of products including woven shirts, T-shirts, innerwear, and formal trousers for local and international markets.