Record number of entries for SLIM NASCO
View(s):A record number of entries (over 550) have been received for the National Sales Congress (NASCO) 2017 organised by the Sri Lanka Institute of Marketing (SLIM).
The entries are across categories of sales frontliners, executives, supervisors and territory managers from 22 industries. A total of 110 companies have come on board of which 12 are first-timers at NASCO, which reflects a steep rise over the previous year, SLIM said in a media release.
The SLIM NASCO Committee is currently in the process of judging the entries with the winners to be announced at the NASCO 2017 Gala Award Ceremony to be held in October.
Manthika Ranasinghe – Project Chair, SLIM NASCO, commenting on the judging process, said, “Winning this award and the resultant national recognition lends self-esteem and motivation. The opportunity to meet and be interviewed by such an eminent panel in itself is a lifetime experience. The suggestions given by the panel of judges would come in very handy for self-improvement.
Throughout the years of this competition, we have seen the progress of certain award winners who have taken up greater challenges within their companies”.
Nandana Wickramage – Advisor to the Jury, noted, “The judging process will take into account the individual’s input to the selling strategy and how differently the candidate had approached the challenges when compared to the others in a similar industry. Also, unique sales techniques and patterns used by individuals to connect with customers and convincing them for the buying decision will be considered. The candidate’s positive attitude, passion, confidence and the drive would also be assessed. Thorough understanding of the current job role, the company’s expectation from the individual, market dynamics and the readiness to take up the next job on the career line would attract more attention of the judges”.
The sectors for nominations are: Fast Moving Consumer Goods (FMCG), Financial Services and Banking, Industrial, Media, Consumer Durables, Telecommunication, Fashion & Clothing, Healthcare, Modern Retail, Travel and Leisure, Insurance, Alcohol and Tobacco, and Corporate Selling.
Since its inception, the NASCO awards have helped enhance the sales professionalism in Sri Lanka.