Maliban launches new kids-learn ABC biscuit
View(s):Maliban, Sri Lanka’s famous biscuit brand, recently launched a new custom-made biscuit for children, helping to learn the ABC alphabet while munching away.
The Maliban ‘ABC Learnies Biscuit’ which contains Folic Acid, Iron and Calcium is a nutritious snack for the growing age group.
In a media release, the renowned brand said the company – together with the launch – organised a spelling activity using the alphabet-shaped biscuits for kids in the age group of 3 years and above at the La Petite Fleur House of Children Ratmalana on August 7. The event saw over 200 kids entertained for over an hour with many engaging activities along with sing-along and dancing activities, making it a memorable ending of the school term.
Speaking of the launch, Samantha Pushpakumara, Category Manager of Maliban, noted, “The ‘ABC Learnies Biscuit’ is the first of its kind in Sri Lanka. We wanted to make learning more engaging and what better way to have biscuits spell out your favourite words. These biscuits will make mothers and teachers lives so much easy in terms of feeding and also teaching at the same time”.
A spokesperson for La Petite Fleur House of Children said the organisation was set up in 1992 and currently accommodates over 226 kids from the age group of 2.5 years to five years. “We are grateful to Maliban for sharing with us this new experience and making it a memorable end of second term for our children.”
La Petite Fleur is a family of three schools: Ratmalana Montessori House of Children, Galle Montessori House of Children, and the LPF Academy, Dehiwala. The montessori is based on a philosophy created by the Founder-Directress, Ms. Bernadine Anderson, while the academy follows the Cambridge curriculum using a holistic approach toward all-round development of the child.
Maliban is a privately held limited liability entity with a team of over 1,250 employees. The company is managed by a board of directors and the current Chairman A.G.R. Samaraweera who has led the company for the past four decades, the media release said.