Sri Lanka’s nation brand value stagnates in Brand Finance’s global survey
View(s):The 2017 nation brand report released by Brand Finance in London last week, shows that Sri Lanka has dropped one place in its rankings from 58 to 59, with just a 4 per cent increase in brand value to US$77 billion.
The global report which is available on the Brand Finance website (http://brandfinance.com/knowledge-centre/reports/brand-finance-nation-brands-2017/) provides a comprehensive analysis on the world’s leading nation brands and the impact that a country’s reputation and image has on stakeholders and investors. The analysis combines a wide range of measurable economic, demographic, and political factors, and is based on in-depth research, a media release from the organisation’s Colombo office said.
The BrandFinance® Nation Brands measures the value and strength of the nation brands of 100 leading countries using a method based on the royalty relief mechanism that Brand Finance uses to value brands. Sri Lanka’s brand rating is AA- with a score of 67.2 which is just fractionally down from last year’s score of 67.5.
Brand Finance Lanka’s Managing Director, Ruchi Gunewardene stated that “based on the last two years trend we observe a stagnation of the country’s brand performance. Whilst we saw a jump in the indicators in 2015 following the change in Government and the commitment to reforms and governance that was shown at that time, we have not seen this translate into a strong and compelling reason for investors to commit themselves to the country”.