‘Signature Stylish Marketer’ empowers tomorrow’s corporate leaders
View(s):The ‘Signature Stylish Marketer 2017’ Inter University Fashion Extravaganza will be held for the 8th consecutive year on Thursday December 21 at the University of Kelaniya.
Mr. Fouzul Hameed with some of the participants
Organised by the Department of Marketing Management of the University of Kelaniya, the gala event is powered by Platinum Sponsor Hameedia’s sophisticated and elegant brand Signature, the top mens’ clothes-wear company said in a media release.
A platform to discover the scope in modelling and designing within the university sphere, this event saw a staggering 150 undergraduates participate at the first audition.
The stringent selection process brought the contestants down to 60 at the second audition, with 10 girls and 10 boys being chosen for the grand finale and trained under the expert choreography of the celebrated designer Brian Kerkoven.
The finalists are undergraduates from the universities of Kelaniya, Peradeniya, Uva Wellassa, Ruhuna, Sri Jayewardenepura, Colombo, Moratuwa, the University of Visual and Performing Arts and The Open University of Sri Lanka and will represent both the Model and Designer categories for this year’s event.
The finalists of the Designer category were provided with the opportunity of being exposed to industry professionals to further widen their knowledge and experience in designing to enhance their final outcome for the event, the release said.
Not only does it benefit the participants of the fashion show but the undergraduates of the Department Department of Marketing Management as well. Stylish Marketer, being the largest event organised by a national university in Sri Lanka, provides undergraduates vast exposure through organising such a gigantic event apart from the academic curriculum.
Hameedia’s acclaimed Managing Director Fouzul Hameed said: “Hameedia’s sponsorship which commenced in 2016 for a duration of five years has given an added impetus to this eclectic event. A study revealed the potential for fashion among the undergraduates who are keen to display their abilities to their contemporaries in other universities, while it enables the Signature brand to soar to unprecedented heights. This event motivates the undergraduates and helps them gain confidence to aim for the corporate world ahead amid the challenges and perplexities of life”.