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LiCC takes strides with ‘Jeaneration 2018’

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LiCC, Sri Lanka’s home-grown jeans brand launched its ‘Jeaneration 2018’, with a show choreographed by Prasad Bidapa at the Hilton Colombo Residencies recently.

Amritaa de Silva

Seen on the ramp was designer Kanchana Fernando’s exclusive collection in collaboration with LiCC jeans aptly named LiCC Batik by Kanch (Ethnic Grooves).

LiCC also introduced its new Brand Ambassador, Amritaa de Silva, Miss Sri Lanka for Miss World 2016. The LiCC brand embodies youthful exuberance and energy and this is personified by beauty queen Amritaa’s style

“Designed and crafted to meet international standards, LiCC has identified itself with the trendy lifestyle of its customers. With LiCC’s popularity rapidly spreading beyond the shores of Sri Lanka, we have plans to extend our market reach to India by mid-2018, followed by UK and USA markets with our new collection,” CEO of LiCC, Yasotharan Paramanantham said.