25 years on, Bates Strategic Alliance looks at the future
View(s):Bates Strategic Alliance reputed as a pioneer in Integrated Marketing Communications and Public Relations now driving strongly in Digital, has announced that it will celebrate its 25th anniversary with a ‘Festival of Our Future’ where it will explore vital issues and future trends in four critical areas – brands, communications, environment and society.
The Bates Strategic Alliance Team celebrating their 25th anniversary
The Thought Leadership Sessions will feature all 32 local and overseas speakers and two national leaders in a single day, the company said in a media release.
The morning sessions on ‘The Future of Brands’ and ‘The Future of Communications’ will explore the changes in technology, society and the operating environment and what it means for brands and communications of the future. Among the brand topics covered are “The Higher Purpose of Brands, Brands that are Good for People and the Planet, Social Entrepreneurship, Corporate Sustainability, Destination Marketing to New Age Travellers, Customer Experience, and the Importance of Good Design.”
Among the communications topics are: Digital Transformation, The Future of Brand Communications, How Social Media is changing News and Views, Branding through Digital Platforms, Reputation Management in the Digital Era, trending from Traditional to Digital Media and Music in Sensory Branding.
The social topics will include: “An Alternative to Governance by Politicians, Politics and Social Media, the Office for National Unity and Reconciliation (ONUR)’s experience in forging National Unity and Reconciliation, Empowering Women, Gender Equality and Societal Inclusion, Teaching the Young for a Better Society, Change-making through Youth and Revitalising our Heritage Industries through Community Entrepreneurship.”
The day will end with a cameo chat featuring former President and ONUR Chair Chandrika Bandaranaike Kumaratunga and Minister of Finance and Media Mangala Samaraweera sharing their “Vision for Sri Lanka amidst the current challenges and lessons from the past.”