Ceylon Theatres forms landmark partnership with BookMyShow
View(s):Ceylon Theatres (Pvt) Ltd, the entertainment arm of CT Holdings PLC, recently signed a MoU with BookMyShow – India’s largest online entertainment ticketing platform, now present in Sri Lanka.
Participants posing for a photograph following the signing of the MoU between Ceylon Theatres (Pvt) Ltd., Sri Lanka and BookMyShow – India. From left - Ralph Hays - Trade Commissioner Sri Lanka and leader of the New Zealand business; Diptendu Sawn - Head of Service Delivery BookMyShow; Sanjay Niles - Managing Director Ceylon Theatres (Pvt.) Ltd and Pravin David - Chief Operating Officer CeylonTheatres (Pvt) Ltd.
The new synergy will help Ceylon Theatres to gain access to the globally acclaimed Vista ERP system – a fully customisable cinema enterprise solution by New Zealand based Vista Entertainment Solutions, the largest cinema software solutions provider in the world. With the use of Vista, Ceylon Theatreswill be able to bring in world-class cinematic experience to the local movie goers, the company said in a media release.
With its roots spanning as far as 1928, CeylonTheatres has played a major role in the development of local cinema industry for 90 years, introducing innovative technologies while keeping abreast of global technological trends. The partnership with BookMyShow marks another milestone for the Company in its journey of technological evolution to bring the best for the local movie fans.
Sharing his views on the special occasion, Pravin David (COO) of Ceylon Theatres (Pvt) Ltd, noted, “Major studios demand high end robust box office systems that are both transparent and efficient, in order to access vital statistics online real time. In order to meet global expectations, we need to incorporate the world’s best cinema enterprise solutions. Vista Entertainment Solution is acknowledged as the world’s best and largest cinema software provider. Access to Vista was made possible thanks to the new partnership drawn with BookMyShow.”
Diptendu Sawn of BookMyShow, commenting on the new partnership, said, “After redefining access to entertainment in India, we are excited to offer our services in Sri Lanka and look forward to implementing the learnings from the Indian market, to the closely resembling Sri Lankan market. Taking from our incisive understanding of the entertainment needs of users, we are now committed to transform the Sri Lankan ticketing experience. In line with this, we are excited to partner with Ceylon Theatres and help them gain access to the best in class and highly diversified Vista – Cinema Enterprise Solutions.”
Ralph Hays, Trade Commissioner Sri Lanka and leader of the New Zealand business delegation which visited Colombo recently, added: “The partnership between CeylonTheatres (Pvt) Ltd. and Bigtree Entertainment Lanka (Pvt) Ltd., is a great example of innovative New Zealand technology going global. Software from Kiwi tech companies, such as Vista Entertainment Solutions, is being used around the world and New Zealand is increasingly known not only for its beautiful scenery and premium food and beverage, but the clever companies tapping into niche areas to solve problems and deliver high-quality, cost-effective products and services.”