India, China object over digital ad issue
View(s):Sri Lanka’s long-awaited digital advertising campaign has run into objections from two key bidders from India and China.
The digital advertising campaign is set to get stalled by two more weeks as bidders from India and China have objected to the selection of the bid.
Tourism Development Minister John Amaratunga told the Business Times that the government had received objections from an Indian and a Chinese bidder.
This would delay the campaign by two weeks but the minister was confident it would get on the air by mid August.
He noted that other markets UK, France and Germany had not raised objections adding that the bids of these three would be sent to Cabinet next week.
In the meantime, a CNN campaign was spearheaded with the government spending US$650, 000 for the advertising.
This was introduced as an interim measure until such time that the digital marketing campaign would get underway.