‘Call to Donate’ CSR initiative from Sri Lanka Insurance
View(s):For every missed call given to 1357 Sri Lanka Insurance (SLIC) will donate Rs.10 to the Paediatric ward of Apeksha Cancer Hospital, the company said in an announcement this week on its CSR initiative.
SLIC said the campaign was launched on November 1 and continues with enormous success urging Sri Lankans to join hands with the company by simply giving a missed call for this praiseworthy cause.
Initiated in 2015, ‘Call to Donate’ is an annual initiative driven with the aspiration to create awareness of the increasing threat of cancer among people of Sri Lanka to give greater attention to this rising problem and to be compassionate about those who are affected by this terminal illness.
Through the previous call to donate projects, SLIC was able to purchase a much needed C Pap Machine, Essential Medicines and Prosthesis Limbs for cancer survivors in 2015 and 2016.
Continuing the great cause, this year’s campaign intended to build an isolation room for the Pediatric ward at Maharagama Apeksha Hospital with all facilities required.