Korean lifestyle brand MINIGOOD opens its doors
Renowned Korean lifestyle brand MINIGOOD launched its inaugural store in Sri Lanka last week to much anticipation.
Located just under the Rajagiriya flyover, the newest outlet for the globally popular retail chain offers consumers a wide variety of items that range from cute and decorative to practical in their uses.
With K-Pop and Korean lifestyle and fashion currently trending worldwide, Sri Lanka now has the opportunity to indulge in the popular and design-conscious elements that are revered by celebrities, Instagram personalities and regular consumers alike.
MINIGOOD manufactures and markets their own range of items that include bags, clothing, homeware, personal care and cosmetic products, office equipment, technological products and toys.
Spread across two floors, the store is packed full of little odds and ends from mini USB powered desk fans and novelty mugs, to plush toys, makeup and jewellery- guaranteed to spike the curiosity of even the most reluctant shoppers of all ages.
Since its inception in 2013, MINIGOOD have expanded to over 1,000 stores across the world, including many across Asia, Europe and the Americas. Their aim is to provide consumers with products that do not sacrifice quality, durability and superiority of design for affordability – a practice that they call fast fashion consumerism. They aim to bring down tens of thousand of new arrivals per month across eight categories, made of high caliber materials and affordable for everyone.
International Franchise Manager for MINIGOOD Global Leila Lee expressed her excitement in launching the franchise in Sri Lanka, and highlighted their aim to provide people with a shopping experience that caters to their needs, following the casual and fashionable lifestyles of their global counterparts.
Joining Lee at the opening was Co-Founder and Managing Director MINIGOOD Lanka and KiMO Ceylon Zamrin Mabuthoon, and Co-Founder and Director MINIGOOD Lanka and KiMO Ceylon Tasneem Siddeeque.
“We see exciting times ahead as we join hands with one of the fastest growing retail chains in the world that will bring in a variety of products to Sri Lankan consumers,” Mabuthoon said.
They also revealed that the Rajagiriya outlet is the first of three to be opened in 2018, as MINIGOOD continues to make sure their products are accessible to all demographics.
MINIGOOD Sri Lanka stores will be open from 9.30am to 9.30pm daily from Monday to Sunday.
For more information visit their Facebook page facebook.com/minigoodSL
Pix by M.A. Pushpa Kumara