Newton Lanka proves its mettle at SLIM Digi 2018
View(s):Young, yet empowered by multi-folds of experience in digital content creation, Newton Lanka turned heads and created a buzz when their names were called up five times at the recently concluded SLIM Digi 2018.
Newton Lanka won awards for Best Use of Mobile for Marketing – Bronze Award for Dandex Freedom Run campaign, Best Digital Marketing Campaign – Silver Award for Anchor PediaPro campaign, Best Digital Marketing Campaign – Bronze Award for Dandex Freedom Run campaign, Best Digital Marketing Campaign – Bronze Award for Anchor Newdale campaign, and Best Digital Marketing Campaign – Finalist Award for Anchor Milk campaign, the company said in a media release.
Still celebrating post event, Director at Newton Lanka Pvt Ltd, Reshad Mohideen said, “As a young company entering an arena of veterans in the field, we stood out and impressed beyond doubt with our style and skills. This is just the beginning of our journey and we are confident of becoming even better in what we do.”
Fine tuning their skills and expertise with creative content-based Social and Digital Marketing, Newton Lanka also dabbles in Shopper Marketing, specialising on how to get FMCG brands to move off shelf through concepts that create “talkability” across mediums such as TV, Print, Activation and Radio.
“Our specialisation is in ideating and creating effective ‘actions’ that prompt people to gravitate towards desired reactions; ultimately boosting brands with buzz and business, pull-factor and profit, conversations and conversions,” said Rushain Rodrigo Creative Director at Newton Lanka. “Ultimately, we are creative agents of reaction.”
Sri Lanka Institute of Marketing (SLIM) held its first digital marketing awards ceremony, SLIM Digi 2018 with the sole purpose of celebrating and acknowledging Sri Lanka’s best digital marketing work, innovation and talent, as well as to recognise the region’s growing influence on the global digital industry. With the new generation of consumers and customers influenced via social media, SLIM realises the potential and requirement for agencies to embrace new ideas and innovative strengths, perspectives and experiences for their audiences.