Cinnamon Hotels and Resorts ‘Most Valuable Hospitality Brand in Sri Lanka’
View(s):Cinnamon Hotels and Resorts has been awarded the prestigious title of The Most Valuable Hospitality Brand in Sri Lanka for 2019 by Brand Finance PLC.
The leading hotel chain was presented with the award by Brand Finance, the world’s leading independent brand valuation and rating firm, after an expert panel of brand analysts and consultants reviewed a detailed analysis of data obtained from public and other sources. The Brand Value for Cinnamon Hotels and Resorts recorded an increase of 23 per cent from the previous year to secure its position among Sri Lanka’s Most Valuable Brands in 2019, the company said in a media release.
Expressing the company’s thoughts on having received the title of Most Valuable Hospitality Brand in Sri Lanka for 2019, Jit Gunaratne, President Leisure of the John Keells Group said: “Our efforts are led by our people whose vast and varied expertise brings a diversity that helps us achieve our goals and deliver results. Our efforts are focused on five pillars to ensure effectiveness and efficiency through commitments to our Operations, Customers, Finance, Community and Employees. Despite recent events that will impact the industry as a whole, we intend to stay robust and focused in the current context to sustain our achievements.”
Cinnamon Hotels and Resorts is at the forefront of Sri Lanka’s hospitality sector in the 4 and 5-star category with over 2400 rooms in its inventory. With seven resorts, three city hotels and three Maldives resorts currently in operation, 2019 will see the opening of Cinnamon Bentota Beach; Cinnamon Velifushi Maldives; and the newly refurbished Cinnamon Hakuraa Huraa Maldives and Cinnamon Dhonveli Maldives.
Speaking on the achievement of Cinnamon’s Brand strategy, Richard Haigh, Managing Director of Brand Finance stated, “Cinnamon Hotels and Resorts is a long-standing, leading hospitality brand in Sri Lanka. With a strong portfolio offering a variety of experiences across the country, Cinnamon has continued to be seen as the face of Sri Lanka’s tourism to the world.”