SLT group’s “SLT muve” ride-sharing service shakes up market
View(s):By revolutionising the country’s connected mobility services and traditional taxi services industries, Sri Lanka Telecom PLC (SLT), through its digital services subsidiary company, SLT Digital Info Services (Pvt) Ltd (SLTDS) is set to offer ride-sharing services in
Sri Lanka under the brand name of “SLT muve”.
SLTDS officially announced its innovative transport service on June 11 at a special event at the Nelum Pokuna, Colombo. The smart transportation platform “SLT muve” was launched in Sri Lanka after a successful months-long trial around the city of Colombo and Western Province.
The “SLT muve” app aims to provide its driver partners with a mutually beneficial partnership that is unparalleled to any other similar service existing in the country; while also delivering an experience that is economical, safe and reliable to passengers, SLT said in a news release.
This initiative aims to rectify issues in the industry around fairness, reliability, quality and value for money. “SLT muve” will overcome these challenges by offering a robust app with 24-hour support centre for riders and drivers, stronger privacy protocols, driver training, clean and safe vehicles, and the ability for riders to share their transport itinerary with friends or family. “SLT muve” also pledges to put fairness at the heart of its decision-making and continue to adopt and encourage sharing economy initiatives.
“We are a socially responsible company and believe all who work with us, or use services we provide are stakeholders. We have a responsibility to be fair and to give something back to all involved. I believe Sri Lanka has diversified mobility needs, a business-friendly environment and an inclusive culture,” said Vajira Jayasooriya, Co-Founder, Director – muve, Australia expressing his views at the launch of the telco giant’s smart transportation platform “SLT muve”.
Despite some existing players in the local ride-share space, “SLT muve” will be the first to pioneer a unique range of features and options for both driver partners and riders or passengers. “SLT muve” will have key differentiations of In-app features, benefits through SLT group synergy including Mobitel and PEO TV products including data-free access to ‘SLT muve” through Mobitel, and corporate partner services of financial, insurance and related other services.
“We believe there is a gap in the market for a high quality, safe and cost-effective mode of transport. The focus will be on greater Colombo initially and then expand our services to other high demand areas,” said Malraj Balapitiya, CEO of “SLT muve” and CEO of SLT Digital Info Services (Pvt) Ltd.