Bring A Friend Home by Cinnamon to speed up tourism recovery
View(s):‘Bring A Friend Home’ (BAFH) introduces an exclusive initiative to spearhead tourism in Sri Lanka and also to overcome the challenges faced by the tourism industry. BAFH encourages fellow Sri Lankans living here and overseas as well as expats living in Sri Lanka to nominate foreign friends to visit the island through an array of attractive packages.
Hanaa Singer, UN Resident Coordinator
Dileep Mudadeniya
The key objectives of this campaign are to communicate a sense of urgency to visit Sri Lanka and create user-generated content to spread the message that Sri Lanka is safe to visit. The campaign is developed to generate much needed positive publicity for Sri Lanka.
BAFH follows a simple 4-step process; Register – Invite – Accept – Travel. Sri Lankans living here or overseas and even expats living in Sri Lanka with a resident visa are eligible to nominate foreign friends to this campaign. Visit www.bringafriendhome.com and register by entering the name, email and contact number. This gives applicants the opportunity to invite one or more friends living overseas via email, WhatsApp, Facebook or Twitter and also to be eligible for a raffle draw. Invitations can be sent from 30th July – 15th December 2019 for stays within the same period.
The invitee – any foreign passport holder or Sri Lankan expat – can then proceed to accept the invitation by purchasing one or more packages listed on the campaign website at www.cinnamonboxoffice.com. The invitee must travel to Sri Lanka between 1st August and 15th December 2019 and register on the campaign website to enter the raffle draw, which will take place in January 2020. All travel and registrations should be completed by or before 15th December 2019.
The 1st Prize in the raffle draw for the Sri Lankan referees is a choice between a 1-year stay at a Cinnamon Life apartment or a 7-day stay for 2 individuals valid at 2 Cinnamon’s properties for 3 consecutive years. The 2nd Prize includes a 7 nights stay at 2 Cinnamon’s properties located in Sri Lanka valid for 2 consecutive years for up to two individuals .