Jacqueline here with friends for Cinnamon’s BAFH campaign
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Bollywood star and former Miss Sri Lanka, Jacqueline Fernandez is visiting Sri Lanka this month as the first guest under Cinnamon’s ‘Bring a Friend Home’ (BAFH) campaign. This initiative by Cinnamon is to encourage Sri Lankans living here and overseas as well as expats in the country to nominate their foreign friends to visit the country. The hotel chain is hosting Jacqueline from August 10- 14.As a Sri Lankan herself who is proud to support the recovery of the tourism industry, Jacqueline is travelling to the island with 15 of her friends and family to celebrate her birthday and enjoy the vibrancy and diversity that Sri Lanka has to offer as a destination.
“I’m so glad to be a part of this novel and inspiring initiative. The ‘Bring a Friend Home’ campaign by Cinnamon is a unique opportunity for every Sri Lankan to play a role in encouraging tourism to Sri Lanka. All you have to do is register and nominate a friend to travel to the beautiful island of Sri Lanka. I myself am looking forward to travelling with my very best friends this month to kick start the campaign. Don’t miss out! Let’s all come together and support our island home,” Jacqueline said in a press release.
As part of her tour, Jacqueline is travelling to Trinco Blu by Cinnamon for a beachside barbeque birthday dinner with bonfire coupled with a performance by a saxophonist. She will spend a day snorkelling at Pigeon Island before proceeding to Cinnamon Lodge Habarana to see ‘the Gathering’ of hundreds of elephants at Minneriya National Park, an event that is hailed as one of Lonely Planet’s top wildlife spectacles in the world. She will also have dinner by the lake at Cinnamon Lodge Habarana as part of their popular destination dining experience. Her last two days in the island will include her flying by Cinnamon Air to Colombo to relax at Cinnamon Grand before leaving the island.
Jacqueline’s visit is also part of a long-term strategy by Cinnamon to aid the recovery of the tourism industry by fostering celebrity partnerships that can help to create much-needed hype about Sri Lanka.
The ‘Bring a Friend Home’ campaign by Cinnamon offers Lankans a chance to invite their foreign friends to visit the island by simply following a three-step process: Invite, Accept and Travel on its official site, www.bringafriendhome.com. The campaign will entitle the referee to six special holiday packages with exclusive rates at Cinnamon properties from August 1 to December 15 and a grand raffle draw on January 2020 which will include prizes such as a 1-year all-expense-paid stay at Cinnamon Life apartments and Rs.499,999 worth of jewellery from Colombo Jewellery Stores.
Dileep Mudadeniya, Vice President, John Keells Group, Head of Brand Marketing – Cinnamon Hotels & Resorts and CEO of Cinnamon Life Mall added, “With Cinnamon’s Bring A Friend Home campaign, every Sri Lankan can join in the effort to uplift our travel industry and give their friends around the world a taste of home-sweet-home, whilst they have the time of their lives on this paradise island. ”
To simply register and nominate a friend or even to get more information on Cinnamon’s Bring A Friend Home campaign, visit www.bringafriendhome.com/packages