Millennium IT ESP launches new corporate brand identity with a new purpose
View(s):Millennium IT ESP (Pvt) Ltd (Millennium IT ESP), Sri Lanka’s leading Systems Integrator and Information Systems Provider, has announced the launch of its new corporate brand identity, its purpose, redesigned logo and values.
These changes have been launched strategically at a time when the company is evolving its service offerings, expanding global reach and transforming customer businesses in a dynamic business environment to be relevant in today’s context, the company said in a media release.
“Millennium IT ESP is now well poised to serve customers and partners better with a strengthen purpose and strategy, the agile creator – shapeshifting to stay ahead of the change,” said Murali Prakash, Director- Millennium IT ESP, Group Managing Director/CEO, Ambeon Capital PLC and Ambeon Holdings PLC. “This announcement is about the launch of the all new purpose of the company, which is to Reimagine today and Reinvent Tomorrow and to unveil the new logo depicting agility and transformational mindset integrating the purpose. Purpose-driven agile organisations are better equipped in enabling transformation and that is what Millennium IT ESP will facilitate within and to its customers at large. This is just the beginning of a revolutionary journey where the company is now ready to transform and propel organizations and industries to confidently navigate the ever-changing business landscape”.
The release said that the new logo is designed to work effortlessly across global markets whether with digital and physical channels. The logo colours depict creativity, determination, and perfection while its firm bold shape stands for solidness and reliability. The new logo evokes the purpose driven values which are Preemptive, Versatile, Energetic and Relentless, all geared towards understanding the future, whether it is technology, industries or customers. Tomorrow’s successes would depend on future ready business models and strategies, and Millennium IT ESP is reshaping to be the trusted enabler/partner in this journey.
“In today’s dynamic world, connectivity is evolving, consumerism is taking shape and organisations are embracing change and growing exponentially. Whether it is banking and finance, insurance, telecommunication, manufacturing or services, industries are constantly reinventing themselves to understand behavioural dynamics and stay relevant to the needs of tomorrow’s consumers. As part of ongoing internal agility, a new strategy rollout too would take place partnering with STAX, a global strategic outfit. With decades of experience and expertise in technology, innovation, adaptation and transformation, Millennium IT ESP is now ready to enable the emerging trends whether it is new age technologies such as Artificial Intelligence (AI) and Internet of Things (IoT), to meet emerging needs and drive sustainable and profitable business outcomes,” Mr. Prakash further explained.