Rhino Group launches strategy towards sustainable development
View(s):The Rhino Group recently launched its long-term strategy towards achieving their Sustainable Development Goals to highlight their commitment towards sustainable development and mitigating the climate change impact.
“As a widely respected socially responsible organisation, Rhino has always considered sustainability as something well woven within their DNA. Throughout the last five decades, Rhino has placed paramount importance on embedding sustainable practices and community welfare into their business approach. The sustainability initiatives launched were selected through the conduct of extensive research on Sri Lanka’s current socio economic situation and analysis of the gaps existing with respect to enhancing sustainable development,” the company said in a media release.
Through the establishment of their four pillars of sustainability – ‘People, Product, Community and Planet’, Rhino has reshaped their business strategy to create a platform for sustainable development – a vital approach in their sustainability journey towards 2025.
Commenting on their journey so far, Rhino Group Managing Director, E. J. Gnanam said: “Rhino’s sustainability development vision has a very wide perspective in terms of stakeholder engagement and building awareness whilst consistently linking participating communities to enhance the ideology of protecting the surrounding we live and operate in. We believe that by launching these four sustainability initiatives, we can empower social and economic sustainability and work towards securing the safety of the environment for future generations. By re-shaping our business strategy to align with four pillars of sustainability, we aim to bring forth a positive impact to both the environment and society – creating long-lasting value and providing a platform through which we can transform our nation”.
The four projects will focus on areas such as reforestation, life under water, waste management and green energy solutions. The projects are backed by a long term implementation strategy, aimed at realising social and environmental benefits – thereby garnering a significant positive impact for Sri Lanka.
These sustainability initiatives encompass a wide range of topics and aim to close significant existing socio-economic and environmental gaps. The reforestation project which has already begun, will involve Rhino’s plans to replant large number of Kumbuk trees at identified locations across the island. Furthermore, Rhino intends on doubling the number of replantation of trees year on year. This initiative has been designed to increase the country’s forest density.
The life under water project strives to protect the welfare of sea creatures under threat due to climate change in Sri Lanka, thereby allowing populations to recover to acceptable levels. This project is slated to begin this year, Rhino will join hands with several stakeholders to carry out the project.