Accolades for Triad, globally and locally
View(s):Triad has been recognised at AD STARS Awards 2019 with a coveted Silver award for its Life Chant campaign, which was launched in partnership with the Public Health Department of the Colombo Municipal Council.
Life Chant was awarded in the Diverse Insights and Strategy category, which recognises work that utilises unique local cultural insights to solve business and social problems. The agency emerged a Silver winner from among 20,645 global submissions submitted by over 60 countries, which were judged by 220 advertising professionals, the ad agency said in a media statement.
The winning entry, ‘Life Chant’ was a stanza written, recited and recorded by Buddhist monks to educate those living in slum areas about dengue mosquito breeding spots and the need for community effort in eradicating these. These educational chants were played on loudspeakers at temples and shrines, directly spreading the message to the community; it was also aired on radio early in the morning and late in the evening, the times when dengue mosquitoes are most active.
Dr. Ruwan Wijayamuni, Chief Medical Officer of the Public Health Department of the Colombo Municipal Council, said: “There have been more dengue cases over the last four years than the last 10 years combined. In order to save lives, we took a bold initiative. Combining religious and civic sense, we educated people on how to identify and destroy dengue breeding spots in some of Colombo’s worst-affected areas.”
This initiative was made possible by the joint effort of the Public Health Department of the Colombo Municipal Council, the team from A&E Lanka, and the Triad team, including industry veteran Ruchi Sharma, who joined the project as Executive Creative Advisor.
Noted Triad CEO Sarva Ameresekere: “Having completed 25 years in the industry, we are happy to continue to be the most sought-after marketing communication company in Sri Lanka for both local and global brands. Our success is primarily due to our evolving and insightful understanding of the local market and our unmatched integrated marketing communication service offering, which makes us a one-stop shop for end-to-end communication solutions.”