Ceylonta re-launched with an improved blend
View(s):Lipton Ceylonta, celebrating its rich and long history as a brand of Pure Ceylon Tea that energised generations in Sri Lanka, is being re-launched with the taste of goodness in the perfect cup of tea.
Lipton, armed with a 129-year-old legacy, has been instrumental in bringing the wholesome goodness of a freshly brewed cup of tea straight from the tea plantations to the doorstep of consumers from all walks of life.
Brimming with the taste and richness of Sri Lanka’s famed Pure Ceylon Tea, Lipton Ceylonta is a beloved household brand from Lipton, one of the oldest tea brand in Sri Lanka, credited with creating the mantle of ‘Ceylon Tea’. Lipton Ceylonta’s rich heritage and popularity as the nation’s preferred brew can be traced back to its captivating origins, brand owner Unilever said in a media release.
It all began at the scenic Dambatenne Tea Factory in Haputale, which was set up by tea planter Sir Thomas Lipton over 100 years ago. Nurtured by the cool and misty climate of high elevation plantations, this tea is symbolic of the purest teas Sri Lanka has to offer the world. Legend has it that he would sit atop a hill on what has come to be known as Lipton’s Seat to survey his tea empire.
The first to package tea and brand it, Lipton’s Yellow Label tea was born, bearing the slogan, ‘Straight from the tea gardens to the tea pot’. Over time, Lipton grew into a trusted trademark and Sir Thomas Lipton’s devotion to tea eventually earned him a knighthood. Although Unilever took over the Lipton brand in the 1930s, it has retained and nurtured the rich legacy and history of Ceylon tea. Its flagship brand, Lipton Ceylonta, upholds this legacy by educating Sri Lankan consumers about the goodness and heritage value of its brand.