MullenLowe launches second agency LoweLintas
View(s):Sri Lanka recently launched its sister agency LoweLintas which will now come under the MullenLowe Group – Sri Lanka. Both entities hail from the same bloodline in brand communications – Lintas.
Mr. Thayalan Bartlett.
Lintas is a global creative powerhouse which counts 120 years in advertising and has been operating under the name Lowe Worldwide since the year 2000. It then assumed the new name MullenLowe in 2015 following a merger with the US network Mullen. Consequent to this merger, the Sri Lankan operations too joined the more than 90 other offices in 65 countries to adopt this name and identity, the agency’s Sri Lanka office said in a public announcement.
In just four years, MullenLowe Sri Lanka assumed group status incorporating LoweLintas as its sister agency. The two will operate independent of each other. In addition to these verticals, the MullenLowe group relaunched its brand activation and public relations arms as LoweActive and LowePublic respectively. It also formalised its specialist digital arm as an expert offering with the launch of LoweDigital.
The new agency and all its verticals will operate from its smartly furbished premises at No. 3 1/1, Austin Place, Colombo 8 while MullenLowe will continue to operate from No. 125, Kynsey Road, Colombo 7, it said.
Commenting on the formation of the MullenLowe Group – Sri Lanka and its five independent verticals, Thayalan Bartlett, CEO, MullenLowe Group Sri Lanka said, “There is no better time to boldly invest in our beliefs than when the economy is not at its best. This is our small contribution to bring about optimism with purpose for Sri Lanka and our clients. In conditions such as these, marketers want their brands to be brave and we have been an agency known to respond to this call. We have upped our offering by Hyperbundling our areas of expertise to meet the challenges of our times.”