eMarketingEye launches “giftsEye”, an eGift Certificate System for tourism sector
View(s):eMarketingEye (www.emarketingeye.com), the award-winning digital marketing agency and a pioneer in the Asian region specialising in the hospitality industry, has officially launched giftsEye, an eGift Certificate System designed and developed in-house for the travel and hospitality industry.
The eMarketingEye Management Team: (from left) - VP Digital Marketing Kusalika Basnayake, VP Web Solutions Suranga Rajakaruna, CEO Rajitha Dahanayake and COO Shameera Liyanage.
Tapping into the company’s in-depth knowledge and experience in the hospitality industry, eMarketingEye was able to identify the potential for the industry to boost revenues by taking advantage of gift certificates. Accordingly, the company designed and developed giftsEye, made specifically for standalone hotels, hotel chains, restaurants, spas and travel companies, it said in a media release.
giftsEye enables customers to easily purchase an eGift certificate of the hotels for offerings such as a room, dining, spa or a combined package of all, and gift it to their loved ones instantly. giftsEye allows you to create two types of eGift certificates – Cash Cards and Packages. Through Cash Cards, customers have the flexibility to define the cash card amount or select from a range of amounts hotel has defined. They can conveniently customise the Cash Card based on the occasion and include a personalised message in the form of text or video. By using Packages, the hotel can define customised gift voucher packages for customers to select from and gift to their loved ones. These could be offers such as a 2-night stays, Christmas Dinner, Birthday, Anniversary, long weekend stay and many more.
“For customers wanting to gift a certificate from their favourite hotel, restaurant or spa, using the system is fast and simple with its quick and easy 4-step process and mobile-friendly design. All they have to do is select the required gift package (Cash Card or Package), enter details of the loved one and the customised message using text along with a personalized image or video clip and make the payment online. They can directly email the eGift certificate to their loved ones or download and hand deliver to the recipient. A scheduling option ensures that the certificate is delivered to the recipient on the preferred date,” it said.
A number of local and international hotels have already signed up to deploy giftsEye and have successfully brought in a new dimension to their marketing and promotional efforts. Advanced access controls and reporting features enable these organisations to manage the system effortlessly and monitor the progress of all eGift Certificates.
Rajitha Dahanayake – CEO of eMarketingEye stated, “As a pioneer in the Asian region providing solutions to the Travel and Hospitality industry, eMarketingEye is constantly looking at ways to uplift the industry. The eGifts Certificate System is our latest contribution to boost the revenues in the industry. We feel it is an under-utilised area with a lot of potential. This is a new channel of revenue and is ideal for off-peak seasons and special promotions. The system completely eliminates manual work and streamlines the entire gift certificate process so that hotel or restaurant can maximise their revenue with minimum effort. Customers can purchase any type of eGift Certificate in a few clicks and send it immediately to their family and friends.”
eMarketingEye is the largest digital marketing agency in Sri Lanka and the only one specialising in the Travel and Hospitality industry. Established in 2007, the agency has grown to be one of the best in the Asian region over the past 13 years, having gained international recognition for its expertise in providing end-to-end digital marketing solutions to the Travel and Hospitality industry. eMarketingEye offers the total range of digital marketing services from Website Design and Development to performance driven Search Marketing and Social Media solutions along with an array of innovative digital products.