Fast-paced digital game ‘Freedom Battle’ draws to a close
View(s):The Freedom Run, a fast-paced digital game by Dandex Pro Scalp, successfully drew to a close with Akash Palandagama, being adjudged the winner with the highest overall score. Akash also walked away with a grand prize of Rs. 50,000 at the Freedom Battle Event.
Freedom Run requires players to comb their way through a 4-level visualized scalp to overcome everyday problems and find the right solution to their scalp-care obstacles along the way. The game’s four levels were built around Dandex Pro Scalp variants but also featured fun components to subconsciously learn about product benefits. The game was rolled out through an on-ground activation while also engaging with players online.
“With a younger generation spending more of their time playing games, we turned to ‘gamification’, and basically digitized a product leaflet into a game that excited people to engage and educate them at the same time,” said Naveed Anjoon, Marketing Manager Hemas in a statement.
The Freedom Run project reached out to players all across the island covering over 40+ locations, engaging with over a million people through online media and a total of 10,000 players. The final Freedom Battle event had participants attending from all across the country.