eMarketingEye offers digital insights for hospitality industry to overcome COVID-19 impact
View(s):eMarketingEye, an award winning digital marketing agency, has taken progressive steps to assist Sri Lanka’s struggling hospitality industry by sharing a detailed analysis and strategy paper on the impact of the COVID-19 on the industry.
The report titled “Digital Insights, Trends and Strategy on Sri Lanka’s Hospitality Industry: Impact of COVID-19 Outbreak and Planning for Recovery”, was put together by the experts at eMarketingEye and can now be downloaded by visiting https://www.emarketingeye.com/digital-insights-trends-and-strategy-on-sri-lankas-hospitality-industry.html
“The rapid spread of the COVID-19 disease across the globe has resulted in millions being infected and thousands succumbing to it. Economies have been brought to a standstill and a global recession is imminent as the world struggles to come to terms with the unprecedented impact of this fast-spreading pandemic. With the travel industry becoming one of the most severely affected industries due to the current pandemic, hotels and travel companies across the globe have faced major operational and functional setbacks due to various lockdowns and travel restrictions imposed by governments across the globe,” the company said in a media release.
The eMarketingEye team came together during this time of need, to come up with a detailed digital insights, trends and strategy report, which provides recommendations on actions that can be taken during this time of disruption so that hotels and travel companies are better-informed and well-prepared to return to business operations once the situation is back to normal.
When compiling the report, eMarketingEye carried out a detailed study on the website analytics of nearly 100 hotels and resorts in Sri Lanka located in all parts of the country, and the digital marketing campaigns which are managed by the company.
One of the key highlights of this report is the ‘5 Step Approach’ on areas to focus, recommendation and actions to be taken during this time of disruption, so that hotels can come out ready and ahead of the game once the situation is back to normal. In addition, a section on the report is dedicated for hoteliers as “Do your Homework” highlighting digital marketing activities they can take care of while they are at home.
Expressing his views on the company’s latest initiative towards helping this industry, Rajitha Dahanayake – CEO of eMarketingEye said, “Sri Lanka is facing an unprecedented challenge in the form of this COVID-19 pandemic and we must all work together to overcome this. We are in the process of offering more complimentary solutions to companies that are in need of support during these times – without charging any set-up fees. We are also working on offering our clients flexible packages, easing terms and conditions and providing several other benefits. We are ready to offer our support to companies across all industries as most of them need a helping hand during these challenging times.”
With the aim of helping the industry recover from this most recent setback, eMarketingEye’s premier destination website promoting the island ‘Truly Sri Lanka’ (www.trulysrilanka.com) is offering all local hotels an opportunity to be featured on the website for free. The company invites all hospitality brands to register on this website and gain access to a wide range of benefits.