MullenLowe in APAC’s top 10 for Advertising Effectiveness in Effie Index 2020
View(s):MullenLowe Sri Lanka has been ranked 9th in the Asia Pacific region’s Top 10 Most Effective Agencies of 2020 on the Effie Index.
The company said in a media release that it is the first and only agency office from Sri Lanka to be listed on the Effie Index’s APAC Top 10. MullenLowe Sri Lanka outperformed much larger, well-established agencies from across APAC markets like China, India, Australia, Singapore and Indonesia, among others, establishing its presence in the very competitive Asia-Pacific leaderboard.
Mr. Thayalan Bartlett
“In the global ranking of the most effective agencies, MullenLowe Sri Lanka ranked impressively at 36th. It was one of only two offices from the MullenLowe network that made it to the top 100 on the Global Effie Index this year, with MullenLowe United States coming in at 86th position. The APAC and Global rankings are hugely significant for Sri Lanka as much as it is for MullenLowe,” the agency said.
“We strive for a culture of effectiveness throughout the MullenLowe Group and are proud of our strong showing in Sri Lanka,” said Alex Leikikh, global CEO of MullenLowe Group. “Our network’s strong Effie Index performance throughout the world is directly tied to delivering results for our clients and their brands.”
Commenting on MullenLowe Sri Lanka’s continued dominance, Thayalan Bartlett, Chief Executive Officer of MullenLowe Group Sri Lanka stated, “This recognition is timely and hugely uplifting at a grim time for businesses all over the world. It energises us to fight harder and to recover faster from the last three months. As a resilient and highly skilled team that performs best in turbulent conditions for our clients, country and ourselves, we are even more resolute with this recognition to do better this year. We will.”