Viber expands with new Reactions feature
View(s):Rakuten Viber, one of the world’s leading apps for free and easy communication, announces the launch of its Message Reactions feature in communities to take ‘likes’ on its platform to the next level. As the demand for instant messaging rises globally, Viber is expanding its users’ creative palette to ensure they can fully express themselves over messages.
In order to react to messages, users simply long-tap the heart icon next to any message and show their like, lol, shock, sadness, or anger. The broad range of emotions empowers users to perfectly react to messages, media, and content shared in their Community. Communication is a two-way street, and it’s important for users to also have the ability to see how their peers have reacted to their messages. To do so, users simply long-tap the message and choose ‘Info’ to see the broad range of expressions others have left on their message.
‘Viber is committed to empowering users to express themselves in the most accurate way possible. The ability to simply ‘like’ a message with a heart didn’t encompass the wide range of emotions people can experience when reading a message, and we needed to do more. The Message Reactions feature enables users to react in the most fitting way’ said OfirEyal, COO of Viber.
