Jebz Ceylon Tea: New taste
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Wasantha Jayasooriya at the cetemony
One of the leading advertising agencies in Sri Lanka, Jebz Advertising, with over 25 years’ experience, diversified to the tea sector by launching Jebz Ceylon Tea on Saturday the 5th September.
Founding Chairman Jebz Advertising, Jebsingh Joseph, said that they are launching Jebz Ceylon Tea mainly to create a void for quality authentic black tea in Sri Lanka and the world as well.
A former planter for over 15 years, Jebz said that they will commence their global campaign through their Global Representatives in China and Switzerland, who will supply it to leading supermarkets and sales outlets.
He said that the product is already available in 300, 450 gram and 1 KG packs in eco-friendly, an eye-catching hand-packed Jute bag.
‘This new jute bag package gives a novel brand identity to our product. ‘Jebz Ceylon Tea’, comes from the high grown and carefully selected speciality tea from the best of Nuwara Eliya region tea estates, to bring the finest quality tea’ he added.
‘Whilst tea is safeguarded in the best of foil to retain, aroma, flavour, and strength, the foil, in turn, is packed in a handcrafted sack which too is wax-sealed to perfection’.
He said that globally there is also a renewed interest for Black tea since Tea is considered as a good antidote to fight against the COVID pandemic and hence this launch is timely.
Brand Promoter and Designer Jonathan Joseph
Joseph also said that with digital marketing being the new trend and with their experience in marketing and dealing with internet channels, Jebz Ceylon Tea could be marketed easily helping Sri Lanka also to gain additional export revenue in time to come.
‘Generations, just as habits, have either changed or evolved. New practices come up to capture the interest of mankind. Traditional tea has enthralled tea drinkers over generations.
“Yet, one habit that keeps going from generation to generation is their perennial love for traditional tea. It is for this market, we are launching Jebz Ceylon Tea’.
Renowned personalities of Sri Lanka tea industry; The Deputy Tea Commissioner – KasunMadhushaka, esteemed Tea Taster of Liptons Uni-Lever fame and Senior Tea Procurement Manager of St. Clair Teas Shamal De Silva, Senior Vice President of Asia Siyaka Dhammika Wedande and well known real-estate developer Wasantha Jaayasooriya along with several media personalities participated at the Jebz Ceylon Tea launching ceremony
In a bid to create more awareness for Jebz Ceylon Tea, www.jebztea.com was also launched last week.
Chairman Jebz Ceylon Tea Jebsingh Joseph and Deputy Tea commissioner Kasun Madushanka along with the brand ambassadors