‘Who We Are’ :Giving local creators a wider platform
View(s):Otara Gunewardene has launched the online platform, www.whoweare.lk, that shares the products of local creators from around the island, promoting Sri Lankan ingenuity across the globe.
As well as supporting local communities, ‘Who We Are’ is committed to championing a conscious lifestyle, meaning all items are ethically sourced, cruelty-free and sustainable. The diverse range in the collection encompasses jewellery and gifts, fashion and home ware as well as food, beauty and wellness products.
Promoting Sri Lanka and Sri Lankan made products has been the well known entrepreneur’s passion for the last 25 plus years – and her mission this time is to showcase the efforts of creators of small businesses, enabling their products to be available to a larger audience.
Conscious consumerism is at the forefront of this venture, along with the pledge to support creators and their communities through fair and just pricing. “I see a future where we contribute in more sustainable and ethical ways to our communities, where people live meaningful lives and where we have a greater connection to nature,” says Otara.
With a large increase in imports in recent years, locally crafted goods have been losing visibility. As ancient traditions and crafts are pushed to the brink of extinction and family businesses close, generations of valuable knowledge, technique and heritage are lost. ‘Who We Are’ provides an opportunity for craftspeople and artisans from all corners of Sri Lanka to market their products more widely, and uplift their businesses in the process. Not only will this support the growth of the country’s economy, but Sri Lankan talent will be more accessible both locally and globally!
‘Who We Are’ challenges us all to rethink our lifestyles and consumer habits, and to develop the mind-set of a ‘conscious consumer’. It challenges us to make purchasing decisions that have a positive social, environmental, and economic impact – without compromising on style, quality and comfort, a press release from the brand states.
More creators and products will be added daily to the online market, the release adds.
“Who We Are” is available on whoweare.lk and @whoweareSL on Facebook and Instagram