Arts
A calendar inspired by the past and fashion-forward styling
View(s):As part of its fifth anniversary celebrations, The Agency Sri Lanka has launched ‘Dynasty’, its digital calendar for 2021 with the 12 months depicting epic tales from the great Sri Lankan dynasties, dating as far back as the 5th century B.C. in an avant-garde setting and with fashion-forward styling.
These epic tales trace their roots to the Mahavamsa, Dipavamsa and the Chulavamsa, the historical chronicles that record the island’s history. January (Duruthu) features Kuveni and her demonesses, February (Navam) depicts the love of Saliya and Asokamala, while March (Medin) showcases the courage of Queen Viharama-hadevi. Parakramabahu VI and his love for literature and poetry are highlighted for the month of Vesak.
The images feature elaborate sets and conceptual styling, using models from The Agency SriLanka’s portfolio and clothes from the island’s leading designers. Brandon Ingram was the creative force behind the concept which was photographed by Jonathan and Ryan Wijayaratne of You’re My Favorite.
The digital calendar will be made available to download on The Agency Sri Lanka’s website (theagencysrilanka.com), accompanied by a social media campaign.
Anjuli Flamer-Caldera, Founder and CEO of The Agency SriLanka says, “The Dynasty calendar showcases the international standards of the models represented by the company, whose roots and DNA are verymuch Sri Lankan. This shoot has been a collaboration with designers, who represent modern Sri Lankan fashion, a way to shed the spotlight on homegrown creators.The entire project has brought together various partners, who have worked with The Agency Sri Lanka over the past five years, and beenpart of our journey as the country’s premier homegrown talent management platform.”
Brandon Ingram, Creative Director, Wunderman Thompson Sri Lanka says, “We often look to the west for inspiration on creativity, but there is so much of rich culture and history to be inspired by right here at home.”