Sri Lankan company launches world class shoe brand
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The latest addition to the highly competitive shoe market, a 100 per cent Sri Lankan brand – YOO – was launched at a grand ceremony held at the factory premises in Makumbura, on Wednesday.
Prime Minister Mahinda Rajapaksa joined the ceremonial inauguration via video conferencing technology while Industry and Commerce Minister Wimal Weerawansa, Minister of Trade Bandula Gunawardena and State Minister of Education Reforms, Open Universities and Distance Learning Promotion Susil Premajayantha attended the occasion as special guests.
The all new YOO brand which is ready to take the highly competitive shoe market by storm, introduces a wide range of world class sport and casual shoes, manufactured by YOO Brands (PVT) Ltd, which is an affiliated company of Sarasavi Industries Pvt Ltd, the company said in a media release.
Sarasavi Industries (PVT) Ltd is no stranger when it comes to manufacturing quality products. The company is already the largest socks manufacturer in the island nation – accounting for approximately 75 per cent of the domestic market. Sarasavi Industries constantly ensures the hosiery market in Sri Lanka maintains premium standards for nearly three decades since 1991. Due to their innovative technological enhancement and skilled workforce, the company has drastically reduced the need for the import of socks to Sri Lanka.
Their affiliated companies are Sarasavi Exports PVT Ltd and Isabella PVT Ltd, the second largest socks and tights manufacturer in the South Asian region.
In January 2021, YOO Brands PVT Ltd started manufacturing 100 per cent seamless knitted shoes for the first time in the country introducing the YOO brand. The YOO brand production line adapted a specific knitting technology that uses specialized circular looms to develop a perfectly fitting shoe upper that adapt perfectly to the foot. The new production method also made possible for the company to manufacture and supply locally made premium performance shoes with a 50 per cent lesser price tag than those which are already in the market.
YOO offers a variety of shoe categories such as Ladies’ and Gents’ Sports and casual shoes, Children’s sports and casual and fashion shoes under the Splendor brand and Premium collection of School Shoes under the Sky Runner brand.
YOO-brand shoes which merge together unique designs with premium quality, are now out for sale under affordable price tags and are ready to challenge the highly competitive market, the company statement said.