Aaraa & Aati launches deluxe cufflink collection for men
View(s):Aaraa & Aati, Sri Lanka’s homegrown luxury jewellery brand, has launched its opulent range of cufflinks, intending to fill the vacuum in luxury fashion accessories for men.
The brand-new cufflink collection – sporting semi-precious and precious gems – was launched at ShirtWorks’ flagship store located in Liberty Plaza. ShirtWorks – also known as SWX – is an exclusive men’s fashion platform pioneering in handpicked styles of shirts, trousers, denims, knits, accessories and inner wear, the luxury jewellery brand said in a media release.
Fahmy Rahman – Co-Founder of Aaraa & Aati – identified a vacuum in the luxury men’s accessories market that very few local brands were paying heed to. Women’s luxury accessories always tend to steal the spotlight – especially during engagements, weddings and other celebratory occasions. As a result, he decided to introduce luxury cufflinks to the market, dedicated to all the hardworking and deserving men out there.
“I noticed that every man – as a member of the corporate world, or a groom, or someone just wanting to celebrate a special occasion – didn’t really possess a proper luxury accessory to wear. And that’s when I realised that this was the best time and the perfect opportunity to introduce luxury cufflinks to the Sri Lankan market. There was no better way to position this idea than to partner with ShirtWorks – a brand that possesses the experience and expertise as a market leader in men’s wear. Every journey begins with a concept, and as a company that has conceptualised and created a high-end brand with one-of-a-kind product offerings, Aaraa & Aati is extremely grateful for this incredible partnership with ShirtWorks,” he said.
Aaraa & Aati collection is studded with blue sapphires and rubies while the semi-precious ones are studded with opal, topaz, peridots and garnets. All these stones are naturally mined and are extremely unique. Aaraa & Aati has special designers and goldsmiths who work tirelessly to bring these handmade cufflinks to life!