LOLC wins People’s Choice accolade, 5 years in a row
View(s):Sri Lanka’s leading financial conglomerate, LOLC was voted best by the people for the 5th consecutive year when it was crowned as the “Financial Service Provider of the Year” at the SLIM-Nielsen Peoples Awards 2021.
The awards ceremony took place recently at the BMICH. The event was organised by the Sri Lanka Institute of Marketing (SLIM), the national body of marketers in Sri Lanka, jointly with Nielsen Company (Lanka) Ltd.
Speaking about the achievement, LOLC Group Managing Director/CEO, Kapila Jayawardena said (in a media release) that, “LOLC has made an impression in the hearts and minds of the people of this country – yet again. This is a true measure of the strength of the LOLC brand and it is a testament of our commitment to the nation and its people, year-after-year. I wish to thank each and every member of the LOLC team and our valued customers from across the country for supporting our journey to become a household name in financial services in Sri Lanka”.
Organised for the 15th consecutive year, the annual SLIM-NIELSEN People’s Awards is adjudicated based on a large scale independent survey covering citizens across all 25 districts of Sri Lanka, who are interviewed and asked to recall their favourite brands under various categories. In order to conduct this extensive research, Nielsen, a world renowned research company follows a comprehensive methodology consisting of a large sample group. Nielsen states that the tabulated results on brands are made available to SLIM and that the winners selected from the survey are truly the ones who have made a lasting impression in the minds of the Sri Lankan community.
LOLC which commenced its operations as a non-bank financial institution has rapidly evolved to become one of the largest and most diversified financial conglomerates in Sri Lanka. Whilst becoming a household name in the local financial industry, LOLC has also successfully expanded beyond Sri Lanka and is positively impacting the lives of thousands of people across many Asian and African nations. Today, with operations in 10 countries, LOLC has successfully established itself as a strong global financial conglomerate with a multi-currency, multi-geographic microfinance and SME platform, and continues to invest in emerging markets with its bold and adventurous spirit, taking the LOLC brand to the world.