Keep a tab on all that’s new and exciting as day gets closer for Big Bad Wolf sale
Sri Lanka’s favourite wolf is almost here – the world’s biggest book sale — the ‘Big Bad Wolf (BBW) Book Sale’ will be returning to Sri Lanka online for the second time from May 5 – 12 on the website bigbadwolfbooks.lk.
Speaking at a press conference held on Tuesday at Sahal, the organisers announced that the BBW sale would be returning to Sri Lanka for its fifth consecutive year, albeit in a manner in keeping with the ongoing pandemic. Co-founders of Big Bad Wolf Books Jacqueline Ng and Andrew Yap, Partner of Big Bad Wolf Books Sri Lanka Dipak Madhavan who joined through video conference from Kuala Lumpur, Malaysia and Director of Pro Read Sri Lanka (Pvt) Ltd. Nishan Wasalathanthri outlined their plans.
Spelling it out: Dipak Madhavan, Jacqueline Ng and Andrew Yap
“Unfortunately in 2020 with the COVID-19 pandemic, there was no way we could have the BBW sale physically and that brought in the concept of going online. This year as well we would be going online despite wanting to go back to how we usually did things because the safety of customers is our biggest concern,” explained Nishan as he elaborated how borders being closed across the world was a huge factor.
Nishan Wasalathanthri
From fiction, bestsellers, literature, non-fiction, business, cookbooks, art and design, and plenty of books for children, the BBW sale will showcase a massive range of more than 50,000 book titles. The organisers also assured that the issues that had cropped up last year such as payment problems, accessing titles, contacting customer support and more were all addressed and they have learnt and improved the sale accordingly.
A video demonstration was also done to show how user-friendly the website would be and they recommended that all potential customers register on the website beforehand for easier shopping. All the books are organised under appropriate titles and recommended title lists have also been created. Further, book lovers can expect major discounts of up to 90%, giveaways, free shipping with purchases over Rs. 9000 and more.
“By going online, what we noticed was that when we had our physical sales in Colombo, our customer base would be mostly from those in Colombo but by going online we were able to reach all over the country and to those who weren’t really able to travel before were now able to buy books as well. This helped our mission of nurturing a reading habit with everyone in the country not just in Colombo,” shared Jacqueline Ng on the most significant difference and benefit they found by moving online.
Keep up with the BBW sale with the rest of the wolf pack by following them on social media. Their Instagram handle is @bigbadwolfbooks_lk and Facebook is bbwbookssrilanka